I’m always looking for new and better services to use personally and to recommend to my readers who want to sell FSBO. I was in contact with a representative from one of the country’s largest home warranty companies. I told him I was interested in trying, and then possibly recommending, his company to my readers. He told me NOT to mention his company in any of my material! Turning down free advertising? That’s interesting!
He went on to say that because his company partners with the National Association of Realtors, they don’t want to be associated with anyone who recommends selling for sale by owner. Isn’t that wild? Isn’t that like Fruit of the Loom asking Bob’s Discount Store not to recommend their socks because Walmart might get upset?
I’m astonished that this could even be an issue. I understand the warranty company doesn’t want to upset the NAR but is the NAR really afraid of the competition from for sale by owners? Something to think about.
