Archive for category Marketing
This Weekend is “National Open House Weekend”
For Sale Signs are popping up like tulips and National Open House Weekend is This Saturday and Sunday. Every home seller should take advantage of the tremendous amount of buyer traffic that will be on the street this weekend. The Realtors Association is doing the advertising for you. Don’t pass up the opportunity to show off your [...]
Hold The Rash, Please
Below is an excerpt from an MLS listing I saw today. It’s easy to make typos but some are worse than others! “All appliances, cozy fireplace in living room, dual coolingend unit with guest parking next to the property. Mature trees. Comm. pool and spa, Rec. Center. Close to I-10 and shopping. Rash is included” [...]
10 Steps To Buy A “For Sale By Owner” Home
Since you might be dealing with prospective buyers that aren’t using an agent, you should be very clear on what steps they need to take. Unless they have done this before, they might be looking to you for guidance. You want to make it easy for your buyers to buy from you! That being said, [...]
Selling FSBO? Don’t Sabotage the Sale of Your House
You’ve gotten your house completed fixed up and ready to sell. You’ve started your FSBO marketing campaign. Now you have to make sure that YOU don’t sabotage the sale of your house because you aren’t ready to sell your own house. HAVE THE RIGHT MINDSET Your mindset is the key to accomplishing anything, including selling [...]
Making Your Open House a “Smashing Success”
If you are selling your house “for sale by owner”, I suggest you combine appointments with potential buyers with an open house. Keep your open house short – no more than two hours, from 1 – 3 pm or 2 – 4 pm. You want to create a crowd! Be sure to place your classified [...]
Be Careful What Your FSBO MLS Listing Says!
When creating your flat fee MLS listing, it’s better to under deliver than exaggerate a claim. For example, if you put on a new roof 2 years ago, you can’t list that as a new roof! It has to be less than one year old for anything to be called “new”. If your house [...]
How Selling Your House is Like Chocolate Chip Cookies
When Debbie Fields opened her first store, she chose a busy downtown mall surrounded by office buildings. This mall was frequented by hungry office workers all day long. How could she go wrong? Midway through her first day, with most her cookies unsold, she decided waiting for customers wasn’t working for her. So she loaded [...]
Why I Love “Build A Sign”
One of the companies I highly endorse is BuildASign.com . You’ll notice their name under my “Helpful Products” on the lower left of this page. Not only do I love their customizable signs and their prices, I love the company philosophy. Visit the “Press Room ” on their site and you’ll see what I mean. [...]
This is a Really Bad “For Sale by Owner” Sign
Now here is a REALLY bad example of a for sale sign. I assume it’s a joke. However, truth is usually stranger than fiction, so you never know! If it’s for real, I guess the seller must have buyers lined up waiting to live next door to the “bad word” neighbor.
The Three Best Things to Have on Your “For Sale by Owner” Sign
The three best things to have on your FSBO “for sale” sign are probably not what you think. First of all it’s NOT “for sale by owner”! Most FSBO signs look like this: It says “for sale by owner” loud and clear. We got it, but really, who cares? Next there will be a [...]
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