Ironically, I read this surprising
statistic in two different places in the last week, plus my sister-in-law confirmed it with her real life experience this weekend!
So synchronicity is at work here to make sure I get this important message to you.
So here we go: “One out of three for sale by owner sellers sell their house to someone they already know!”
I guess that shouldn’t shock me, but it does. Just think of all the people listing their house with agents, spending tens of thousands of dollars on commissions when perhaps all they need to do was tell everyone they know! Yikes.
And think of all the people selling FSBO marketing their houses and skipping this critical avenue for finding buyers!
And nowadays, telling everyone you know is just an email away.
I was at a family gathering and my sister-in-law told me she had sold 3 of her houses “for sale by owner” to someone she knew and it went swimmingly. She said the 4th house they listed with an agent. She can’t remember exactly why, but she said it was a big, fat pain.
That made me think about my personal residences. I realize that I bought my current home from a family member and the house before that from a neighbor. For some reason, I hadn’t fully realized the significance of this!
So one of the best home selling tips I can give you is to be sure to put the proper energy into your neighborhood marketing. If you own The Truth About FSBO, make sure to use all the “grass roots” FSBO marketing ideas there to effectively market to your friends, family, and neighbors!
