When Debbie Fields opened her first store, she chose a busy downtown mall surrounded by office buildings.   This mall was frequented by hungry office workers all day long.  How could she go wrong?  Midway through her first day, with most her cookies unsold, she decided waiting for customers wasn’t working for her.  So she loaded her up her tray, took the cookies into the mall and the street and pushed cookies!  Now “Mrs. Fields Cookies”  is the most recognized – and sought after — premier cookie brand in the world.

If hoards of hungry people can pass by a stand of freshly baked chocolate chip cookies and not buy, why would  a home owner think  just putting up a “for sale” sign or listing on MLS will bring them an eager buyer,  hungry to buy their house?

I know you love your home.  You probably think it’s the greatest house ever, and maybe it is.  But the lesson here is that you have to do more than show up and wait, whether you are selling chocolate chip cookies or selling your house.  You’ve got to sell  proactively.  You must grab people’s attention.  You must stand out from the crowd.  You’ve got to “sell”  it!

That is just what I teach you to do in The Truth About FSBO.